Plan of Action

Where Do Buyers Come From?

1%	Open houses, Internet.
2 - 3%	Print or Magazine.
8 - 10%	Respond to Open House or advertisement.
20%	‘For Sale’ sign and Brokers Tours from actual licensed and insured Real Estate Brokerage firms.
50%	Salesperson contact.
75 - 90%	Multiple Listing Service and daily prospecting to targeted buyers.

Objectives of Marketing

1. To get the highest prices possible in the most efficient manner.

2. To attract qualified and motivated buyers into your property until it is sold.

3. To keep you informed.

Plan of Action Strategy:

Submit property to the Multiple Listing Service.

Call with any and all updates.

Put property on Realtor.com website

Put property on Craigslist.com website

Promote your home at the company sales meeting.

Develop a list of features and benefits of your home for other brokers to use
    with their potential buyers.

Tele-market (target calling) 3 hours per day to find a buyer for your property.

Contact over the next 7 days my: buyer leads, center of influence and past clients
    for their referrals and prospective buyers

Put up "For Sale" sign.

Put on Brokers Tour for maximum exposure.

Follow up with agents that have shown property to get an offer and or feedback from
    their buyer.

Receive an offer or offers and strategize a response or acceptance.

Call each daily/weekly with progress reports on the escrow.

Close escrow and finish sale.